No swing tutorials, no gear unboxing. For the launch of his new golf YouTube channel, LeBron James chose to open with a 90-minute reunion match among old friends—and that choice alone tells you what he's going for. This isn't just another golf content account; it's turning the course into a place for catching up with old friends.
The debut video was filmed at Castle Stuart Links, part of the Cabot Highlands Resort in Scotland, a course ranked 55th on Golfweek's Best International Courses list. James brought together his 2016 NBA championship teammates Kevin Love, Tristan Thompson, Richard Jefferson, Channing Frye, and J.R. Smith to celebrate the 10th anniversary of that title-winning Cleveland Cavaliers roster. The six split into two teams for a 3-on-3 match: James, Love, and Jefferson on one side, facing off against Thompson, Frye, and Smith.
This isn't the first time James has put golf in the spotlight. He previously installed a golf simulator at home and has mentioned how his social media algorithms have become increasingly dominated by golf content. More recently, he teamed up with PGA Tour player Tom Kim for a Nike x Beats golf ad. This YouTube channel essentially consolidates those scattered efforts into one consistent platform.
For fans familiar with that 2016 Cavs squad, the real draw here might not be the golf itself, but seeing these familiar faces back together on camera—teammates who, a decade ago, clawed back from a 3-1 series deficit to win it all, now reunited as a group on a Scottish course. The debut video is now live on LeBron James' official YouTube channel.
