FashionGucci's Primavera Campaign: Tom Brady and UK Underground Rap Rookie EsDeeKid Share the Frame at a Florence Estate
Directed by Demna, Gucci's FW26 Primavera campaign brings together nine crossover names including Jin, Tom Brady, and Shawn Mendes. Photographer Michal Chelbin ditches the usual clean backdrops in favor of a Tuscan-style old estate as the setting for leather and fur pieces.
