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MUSINSA Brings Seongsu Station to Harajuku with a 77-Brand Pop-Up Recreating an Entire Subway Stop

Korean fashion e-commerce giant MUSINSA is transplanting the iconic imagery of Seoul's Seongsu Station straight into Harajuku. Starting August 21st, a 77-brand pop-up will take over Tokyo—recreating not just the product lineup, but the very identity of a neighborhood.