There's no product close-up in sight—just JENNIE dancing solo against a black backdrop. She's wearing a monochrome track jacket, high-waisted fitted shorts, and a pair of heelless, open-toe dance socks. This is the teaser visual for "adidas Originals by JENNIE," and while the message is minimal, it marks a clear shift in role.
JENNIE has previously appeared as the face of multiple global adidas campaigns, including the 2026 spring campaign and a collab project with Edison Chen's CLOT. What's different this time is that the brand has put her name directly in the sub-line's title—signaling her shift from ambassador to co-designer. This marks her first design-driven collaboration with adidas Originals.
The teaser itself is deliberately minimal, with no excess product displays or copy—just clothing details and body movement carrying the message. The heelless dance socks stand out in particular, hinting that the collection may draw on her dance background as a design language, though no further specs or items have been revealed yet.
According to the brand, the full adidas Originals by JENNIE collection officially drops on September 1, 2026. Pricing, retail channels, and the complete lineup have yet to be announced.
https://www.instagram.com/reel/DcHzuLJB62o/
