Nike x One Piece Collab Revealed: Three Devil Fruits Reimagined as Air Max Plus Uppers

Rubber Man's stretch, the Surgeon's spatial precision, and the burn of flame — all built straight into the upper. That's the core logic behind Nike's latest collaboration with One Piece. Each of the three Air Max Plus pairs corresponds to a specific Devil Fruit: Gomu Gomu no Mi, Ope Ope no Mi, and Mera Mera no Mi. Every upper is a collab-exclusive reconstruction, not just an existing colorway with new graphics slapped on.

Nick Remlinger, General Manager of Nike Energy Gaming, said in a statement: "We drew inspiration from the moment One Piece characters unleash their powers after eating a Devil Fruit — it's the same feeling an athlete gets when they put on Nike." That line captures the whole concept behind the collection: translating the manga's power awakening into the functional storytelling of a sneaker, rather than just slapping a character print on the shoe.

The apparel line doesn't stop at surface-level collab treatment either. The jerseys and caps pull directly from Nike archives' Air Max Plus silhouette, while the T-shirts layer classic Nike ad typography over manga panel artwork, with Luffy's own hand-drawn Jolly Roger skull emblem printed on the chest. The collection also includes a specially cut vest, its design rooted in the manga's own lore — that anyone who eats a Devil Fruit permanently loses the ability to swim. It's arguably the piece most true to the source material's worldview, rather than just a visual reskin.

The rollout comes in three phases: Tokyo gets first access via a pop-up store and select retailers on September 4, 2026, HBX follows on September 12, and the global drop lands via SNKRS on September 25, 2026. Pricing for the three Air Max Plus pairs and the apparel pieces has yet to be announced.