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Onitsuka Tiger Closes Out Milan Fashion Week: A Honda Concept Car Parked Beside the 2027 Spring/Summer Collection

Onitsuka Tiger unveiled its "ENERGY STATION" 2027 Spring/Summer collection at Milan Fashion Week, debuting a brand new Stripes logo and collaborating with Honda on a concept car. MOMO, Yamashita Tomohisa, Kim Jae Won, Baifern, Yang Zi, and Wang Ching were all in attendance.

Raymond Kuan, Editorial Director
Onitsuka Tiger Closes Out Milan Fashion Week: A Honda Concept Car Parked Beside the 2027 Spring/Summer Collection

A concept car sat at the end of the runway — but this wasn't an auto show, it was Onitsuka Tiger's 2027 Spring/Summer presentation at Milan Fashion Week. As the brand sent suits, bow-tie blouses, and Muay Thai shorts down the catwalk, a concept car called the Onitsuka Tiger Honda Mid Sports Concept made its public debut in the very same show, with both moments folded into a single narrative.

This season's collection is themed "ENERGY STATION," built around placing refined tailoring alongside sportswear aesthetics. Suits come in earthy tones, blouses feature bow-tie details, and the cuts lean formal; on the other side, there are 1960s motorcycle-inspired leather skirts, oversized work jackets, and pants shaped after Muay Thai shorts, with grunge elements woven throughout to create tension between the two directions. Formalwear meets sportswear, motorcycle leather meets combat shorts — this season lays the combinations out for the audience to interpret on their own.

This season also marks the debut of the brand new Onitsuka Tiger Stripes logo. The brand chose to reveal the update directly within the show itself rather than holding a separate press conference, letting the new Stripes design make its first appearance alongside the full collection.

The Mid Sports Concept car developed with Honda

Another highlight of the show was Onitsuka Tiger's collaboration with Honda: the two brands jointly created the Onitsuka Tiger Honda Mid Sports Concept, officially unveiled at this fashion week. So far, press materials have only confirmed the partnership and the concept car's name — no further details on specs, mass production, or commercialization plans have been disclosed.

The guest list that night was equally impressive: MOMO, Yamashita Tomohisa, Kim Jae Won, Baifern, Yang Zi, and Wang Ching all took their seats in the audience — celebrities spanning Korean, Japanese, Thai, and Chinese markets all showing up for the same event, which in a way reflects how the brand views this show as a cross-regional moment.

The official press release has not yet announced a launch date or pricing for the collection — further details are expected to be released by the brand at a later time.

Tags#Onitsuka Tiger#鬼塚虎#米蘭時裝週#Honda聯名#2027春夏系列

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