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Isetan Shinjuku's sneaker market opens November 4, with BePositive ending earlier on the 17th
Sneakers

Isetan Shinjuku's sneaker market opens November 4, with BePositive ending earlier on the 17th

World Sneaker Market brings five approaches to autumn dressing to the Men's Building basement. BePositive's accompanying pop-up contrasts layered laser-cut leather with leopard-patterned SPACE RACE sneakers.

adidas Opens Shinjuku Flagship Store, Extends Name & Number Printing Service to Club Jerseys for the First Time
Fashion

adidas Opens Shinjuku Flagship Store, Extends Name & Number Printing Service to Club Jerseys for the First Time

adidas has opened Japan's first "football x lifestyle" concept store in Shinjuku, spread across two floors showcasing national team and club jerseys, while expanding its name and number printing service—previously limited to the Japan national team—to major club jerseys as well.