#Bjorn Gulden

Record-Breaking Sales, Crashing Stock: Adidas CEO Bets on Stan Smith's Comeback

Adidas sold a record €6.74 billion in a single quarter, yet its stock plunged over 10% due to World Cup marketing overspend. At the earnings call, CEO Gulden pinned the next growth phase on the Stan Smith—a shoe that's been around since 1972.