Sneakersnorda x Black Diamond Collab Skips the Logo-Slap Playbook, Builds a Shoe From Scratch
In their first-ever collaboration, norda and Black Diamond ditched the usual approach of slapping logos on an existing shoe. Instead, they built an entirely new running shoe from the ground up—model 000—and extended the collection into a backpack, trekking poles, and apparel, with materials echoing each brand's signature craft: Dyneema and Challenge Sailcloth.
