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adidas adiSignature Reworks Everyday Sweats With Willy Chavarria’s Creative Input
Fashion

adidas adiSignature Reworks Everyday Sweats With Willy Chavarria’s Creative Input

Launched October 23, adiSignature was developed with Willy Chavarria as Creative Advisor. Hoodies, sweatpants, Firebird and SST sets take on relaxed proportions, with an official euro price range of €45–100.

Willy Chavarria x adidas Megaride AG Drops in "Clear Pink" This August 7
Sneakers

Willy Chavarria x adidas Megaride AG Drops in "Clear Pink" This August 7

Willy Chavarria's adidas collaboration extends to the Megaride AG, this time dressed in a soft pink base accented with Power Red, dropping August 7 for $200.

Record-Breaking Sales, Crashing Stock: Adidas CEO Bets on Stan Smith's Comeback
Fashion

Record-Breaking Sales, Crashing Stock: Adidas CEO Bets on Stan Smith's Comeback

Adidas sold a record €6.74 billion in a single quarter, yet its stock plunged over 10% due to World Cup marketing overspend. At the earnings call, CEO Gulden pinned the next growth phase on the Stan Smith—a shoe that's been around since 1972.