AWAKE NY x Air Jordan 6 "Blueberry" Set for August 23 Release, Priced at $230

Midnight Navy layered over Infrared 23 — blue and red colliding, yet the name landed on "Blueberry." Awake NY's latest Air Jordan 6 collab with Jordan Brand doesn't play by conventional colorway-naming logic. The official colorway, Midnight Navy/Infrared 23/Game Royal/Light Blue (style code IQ5706-400), leans heavily into blue tones, with red only showing up as an accent — a berry-inspired name that clearly isn't meant to match the shoe's actual hues.

The rollout comes in two phases. On August 23, it drops via EQL raffle exclusively on AwakeNY.com, followed by a global release through SNKRS and select retailers on August 29 — both priced at $230. That's a notable markup over standard Air Jordan 6 retail, reflecting a clear collab premium.

The same release info also lists another pair — the "AWAKE NY x Air Jordan 6 Bubblegum" — also dropping August 23 at the same $230 price point. With both colorways launching on the same day at the same price, this collab isn't a single limited drop but a two-toned rollout, giving shoppers a choice within the same raffle window.

For now, the only confirmed details are the colorway, style code, price, and the two-phase release dates — materials and further construction details have yet to be revealed.