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#New Balance
Same Foam, Two Ambitions: New Balance Splits Training and Racing with SC Rebel v1 and SC Elite v6 This August
New Balance drops five models this August—SC Rebel v1, SC Elite v6, Coco Delray, ABZORB 2000, and 471—alongside a 12-week women's half marathon training camp, spanning the track, the court, and the street.
New Balance 2040v5 Returns: Three Decades of Cushioning Tech Stacked Into One Shoe
New Balance has officially unveiled the Made in USA 2040v5, layering three generations of cushioning systems—FuelCell, ABZORB SBS, and ENCAP—into a single shoe. It drops in North America first on August 20 at $400.
New Balance ABZORB 2000S: Dad Shoes Reimagined for a Future 3,000 Years From Now
New Balance's 2025 ABZORB 2000S swaps the usual dad-shoe nostalgia for a speckled leather upper and a shrunken N logo, wrapping the retro silhouette in something that feels beamed in from another era.
New Balance's First Maxey Signature Shoe Deliberately Downplays the N Logo — Black/Blue Drops October 2
Tyrese Maxey's debut signature shoe, the Maxey V1, is making the leap from playoff court to retail shelves. Drawing design cues from the 9060 and 2002, it takes an unusual approach by toning down the N logo's presence, with a black/blue colorway leading the charge on October 2.
New Balance 204L "Heron Blue" Brings That Faded Denim Look to Your Feet
The new 204L colorway layers Heron Blue and Vintage Indigo across the upper, with a white "N" logo and mauve-brown outsole delivering an acid-washed denim fade effect—keeping the silhouette's signature vintage feel intact.
Yotaro Matsuura on the New Balance 996: Staying the Same Means Changing Every Day
This essayist's days are almost identical: two rice balls, a 15km run, dinner at 5pm sharp. What he has to say about New Balance and the 996 adds up to a daily philosophy of "changing in order to stay the same."
New Balance "Night Lights Pack": From Brightest to Darkest, Four Sneakers Play a City Light Experiment
New Balance drops the four-piece "Night Lights Pack," built on a grey-black base with hits of blue and neon yellow, spanning from the 9060R to the FuelCell Rebel v5 to tell a color story that runs from light to dark and then flips it entirely.
Andrew Reynolds' First Signature Shoe: Welding a Dad-Runner Shell Onto a Skate Tank
Three years after joining New Balance, skateboarding legend Andrew Reynolds finally drops his first signature shoe designed from scratch, the 933. Its cream tones look every bit like a Made in USA runner, but underneath it's built as abuse-proof skate armor.