Opening Google TV Freeplay used to feel a lot like flipping through cable channels — content was scheduled, and you just had to catch it whenever it happened to be airing. That's no longer the case. Google has announced that Freeplay now supports on-demand viewing, letting users pick straight from a library of over 10,000 shows and movies whenever they want, instead of waiting for something to come around on the schedule.
The lineup includes familiar titles like Lady Bird, Seventeen Again, and Hell's Kitchen. This update basically fills in the on-demand gap that Freeplay was missing, on top of its existing "turn it on and it just plays" live channel format.
Alongside this, Google has also expanded its live channel lineup to over 300 channels, spanning news, sports, reality TV, and true crime. New additions include World of Love Island, Yahoo! Sports Network, Bloomberg TV Plus, and The Martha Stewart Channel.
Free, ad-supported streaming platforms have been multiplying in recent years, with Tubi, The Roku Channel, and Pluto TV all playing in the same space. With this on-demand rollout, Google TV Freeplay is essentially catching its feature set up to match its rivals. Google says it plans to keep expanding Freeplay's content library throughout the coming year.
