Jewelry pop-ups at Taipei 101 usually compete on who has the brighter lighting or the more eye-catching window display. This time, Chow Tai Fook let one necklace do the talking — the gold and diamond DAWN Collection necklace worn by Zhao Lusi is the true centerpiece of this limited-time boutique.
Chow Tai Fook is a jewelry house with nearly a century of heritage, and choosing to set up shop in Taipei 101 mall itself makes a statement — sitting alongside international luxury brands means placing "Chinese cultural jewelry" directly into the most discerning luxury battlefield. The store's design avoids anything flashy, instead grounding itself in warm black walnut with touches of champagne gold, letting the jewelry itself take center stage rather than relying on the space to steal the show.
The motif behind this DAWN Collection necklace deserves a second look: drawing inspiration from traditional Chinese four-petal flowers, bao xiang hua (precious flower) patterns, and roundel designs, the piece layers soft curves over geometric cuts, striking a balance between classical iconography and modern lines. As Zhao Lusi's first public appearance wearing the piece — and its debut in Taiwan — this necklace speaks to what Chow Tai Fook is really going for more than anything else on display: traditional patterns aren't being replicated here, but reworked into a new visual language.
The store also features two exclusive pieces created specifically for the opening: the "Taipei 101 Gold Ornaments," from the ROUGE Collection and JOIE Collection respectively. These continue the brand's signature gold craftsmanship centered on themes of celebration and completeness, leaning toward more classic festive gift-giving designs.
Chow Tai Fook's limited-time boutique at Taipei 101 has officially opened. No word yet from the brand on when the pop-up will end, or on individual pricing for the pieces on display.
