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Secretlab Opens Its First Experience Store on Melrose Avenue

The West Hollywood showroom opens November 18 with personalized desk and chair consultations. Fifteen Best Buy stores join the US retail rollout.

Secretlab Opens Its First Experience Store on Melrose Avenue

Secretlab will open its first Experience Store on November 18, 2026, at 8464 Melrose Avenue in West Hollywood, Los Angeles. Fifteen Best Buy stores across the United States will also get dedicated Secretlab areas starting the same day. Both options give shoppers a chance to compare seating, desk height and accessories in person. The West Hollywood store adds one-on-one appointments built around the setup a shopper wants to try.

Where is the Los Angeles store, and how do you book?

The Melrose Avenue shop will open from noon to 5:30 p.m. on Mondays and noon to 7 p.m. from Tuesday through Sunday, local time. The Secretlab Los Angeles Experience Store page takes consultation bookings. Shoppers can select the chair, desk and accessories they want to test. A specialist prepares the requested setup and can explain how to put it together at home. The showroom will also feature licensed editions including Pokémon, ONE PIECE and Automobili Lamborghini.

The first 50 visitors on opening day will receive a pass to enter a draw for a MAGNUS Evo desk. If you are visiting mainly for a fitting, choosing the models when you book gives you a chance to compare seat height, desktop position and monitor distance together.

What can you try on the TITAN Evo, ATLAS and MAGNUS Evo?

TITAN Evo is Secretlab’s flagship gaming chair, and ATLAS is designed for desk work. ATLAS has an adjustable seat depth and a synchronous tilt mechanism. To compare them in the showroom, sit as you would while typing and then lean back. Notice where the armrests meet your forearms, how the seat moves with the backrest and how much clearance the armrests have when you slide the chair under the desk.

Two dark Secretlab chairs with the New York skyline and the Statue of Liberty in the background.
Secretlab’s US retail campaign features two chair silhouettes.

MAGNUS Evo combines electric height adjustment with cable storage. The listed height range is 720 to 1,170 mm, and its magnetic cable tray drops open from below. If your setup includes a monitor, laptop and chargers, look at how their cables would travel as the desk moves. Try opening the tray from the position where you usually sit to see how readily you can reach the plugs.

Where are the first Best Buy locations?

The 15 participating stores are spread across California, Florida, Colorado, Virginia, Washington, Idaho, Alabama, Pennsylvania and Texas. The Best Buy spaces offer product trials and sales. Personalized configuration appointments are a feature of the West Hollywood store. Use the official Secretlab in-store locator to find participating branches and follow up with the store about individual products.

Two Secretlab chairs shown in front of a Best Buy storefront sign.
Secretlab’s promotional image for its Best Buy partnership.

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