KFC Partners with Surreal to Launch Savory Cereal KFCereal, Suggesting Gravy Instead of Milk
In late September, KFC UK partnered with high-protein cereal brand Surreal to launch a limited-edition breakfast cereal, KFCereal, seasoned with the signature 11 herbs and spices and recommended to be eaten with gravy instead of milk, marking KFC's first foray into the breakfast cereal market.
KFC UK and British high-protein cereal brand Surreal teamed up in late September this year to launch a limited-edition breakfast cereal called KFCereal. Inspired by the seasoning of KFC's signature Original Recipe Chicken, it breaks away from the sweet route common in the cereal market, adopting a savory style instead. This is KFC's first venture into the breakfast cereal sector, and the product was sold in limited quantities on Surreal's official UK online store while supplies last.
What is the inspiration behind KFCereal's seasoning?
The core selling point of this cereal is its seasoning. The crunchy cereal flakes are seasoned with KFC's closely guarded blend of 11 herbs and spices, presenting a savory flavor similar to fried chicken, which forms a sharp contrast with the sweet, fruity, or chocolate flavors commonly seen on the market. KFC Brand Manager Elspeth Allen stated that these 11 herbs and spices have always performed well on chicken, so the team wanted to test the effect of using the same seasoning recipe in a breakfast product.
The cereal is seasoned with KFC's signature 11 herbs and spices, photo provided by the brand Image: Surreal
Why is it recommended to pour gravy instead of milk?
The most special feature of KFCereal is the way it is eaten. The brand suggests that consumers ditch the usual practice of pouring milk and instead pour KFC's signature gravy over the cereal to enjoy it. This eating method is clearly designed for loyal KFC fans, consumers curious about novel cereal flavors, and those willing to try non-traditional ways of eating, bringing this product closer to a complete KFC flavor experience rather than just borrowing seasoning elements.
Product illustration photo provided by the brand Image: Surreal
What about the nutritional profile?
Despite being inspired by fried chicken, KFCereal still follows Surreal's consistent high-protein, low-sugar positioning in its nutritional formulation. According to figures released by the brand, each serving of cereal contains 19 grams of protein and only 1 gram of sugar, continuing Surreal's focus on functional breakfast products and attempting to strike a balance between bold flavors and nutritional demands.
What is the current sales status?
KFCereal went on sale exclusively in limited quantities on Surreal's official UK website in late September this year. It is a limited-edition collaboration project that is available while supplies last, and the official website has not announced any restocking plans. As more than a month has passed and it was a limited release, it cannot be confirmed whether there is still stock available. Readers interested in learning more details can check Surreal's official UK website for the latest information.
