Milksha's 3.0 showcase store debuts October 28: Bito identity, Gímgoânheng graphics and five-day offers
A green storefront, printed windows and light-inspired cups introduce the new identity. Selected large Nabei drinks are NT$10 off, with separate tote and two-for-NT$99 offers at the showcase store.
Milksha places the first complete expression of its 3.0 branding in a Taipei showcase store, announcing an October 28 debut alongside Nabei Smoked Cream Tea (娜杯糖燻奶霜) and five days of offers. Bito handles the brand identity, while Tainan print-design label Gímgoânheng contributes bespoke window graphics. The visual system connects signage, glass, cups and the drink surface. Anyone planning a visit should first distinguish showcase-only offers from discounts at regular stores.
The identity moves from signage to windows and cups
Bito reworks the identity around the idea of wind and a natural, contemporary visual language. Brand photographs show a green horizontal sign, a simplified cow symbol and a cream-yellow space. Columns, glazing and the covered pavement become part of recognising the new store. This is a proposal for the brand's future store appearance, rather than confirmation that all existing branches have been refurbished simultaneously.
Gímgoânheng's window print introduces Tainan design through pink lettering, a green ground and irregular graphics, creating a different rhythm from the restrained signage. New paper cups draw on natural light and shadow, using varied greens and surface patterns. Looking at signs, windows and cups together reveals an identity that changes with viewing distance instead of simply repeating one logo.
Bespoke Gímgoânheng window print layered against the interior seating.New paper cups in varied greens and natural light-and-shadow patterns.
Nabei Smoked Cream Tea builds on the black-tea base
The new drink uses Nabei black tea from Sri Lanka's single-origin Ruhuna region, topped with smoked cream and cow-like spots. Milksha describes a combination of sweet-savoury dairy notes and smoky, woody tea character; this is the product's positioning, not a TIDEZINE tasting verdict. Those comparing plain tea with the cream version can consider whether they prefer a clearer tea profile or a tea-and-dairy combination, then ask the store about available sugar and ice adjustments.
Nabei Black Tea publicity image, with brewed tea beside dry leaves.Nabei Smoked Cream Tea publicity image with cow-like spots on the cream.
From October 28 to November 1, walk-in purchases at regular branches of large Nabei Black Tea, Nabei Black Tea Latte or Nabei Smoked Cream Tea receive NT$10 off per cup, with the discount repeatable. It covers named drinks and a specified size, rather than the entire menu. It also differs from the showcase store's tote or two-for-NT$99 promotions. Confirm whether other offers can be combined when ordering.
The showcase's five days have two different phases
From October 28 to 30, buying any three large drinks in one walk-in transaction at the showcase store earns one branded tote, limited to 100 per day while supplies last. The condition is three large drinks within one order, rather than a single drink or three separate transactions. The pictured tote carries the new cow identity and nature-inspired pattern; the stated allocation does not guarantee stock when a visitor arrives.
The new cow symbol and milksha lettering, with pink-and-green window graphics below.Branded tote publicity image with a cow symbol and pale nature-inspired pattern.
From October 31 to November 1, the showcase store instead offers any two large drinks from the designated fresh-milk tea series for NT$99, with the offer repeatable. The three-drink tote offer and the two-drink price are not both available throughout all five days. Choose the first three days for the tote or the weekend for the milk-tea pair. Check eligible flavours and availability rather than extending 'any two' to every drink in the shop.
The Taipei showcase store is at No. 105, Songshan Road, Xinyi District. Consult Milksha's official announcement for updates; October 28 is the announced debut date, and actual opening hours and availability should be checked with the store. Images are brand-supplied store, drink and gift publicity material, not TIDEZINE opening-day photographs. Across the space and cups, the most visible change is how one natural colour language is rearranged at different scales.
