Some jackets blend into an outfit; others give a plain T-shirt and jeans a subject. Patta and BEAMS take the latter route with a 50th-anniversary Varsity Jacket in POTTERS CLAY, brown cowhide sleeves and black-and-white striped ribs. Checked October 30, BEAMS’ Japanese store lists ¥79,200 including tax and sizes XS–XXL. Materials, graphics and proportions provide several ways into the piece.
A story from a distance, texture up close
Based on Patta’s signature varsity jacket, the collaboration places the brands’ identities and artwork on front and back, according to the official description. Front photographs show a large B, Since 76 lettering, dice and cartoon animal artwork, with Patta lettering on a sleeve. Together they make a wearable commemorative collage: colour blocks register first, then individual details invite a closer look.
Collar and chest detail showing white snaps, a large B and embroidered cartoon artwork.
Raised embroidered patches sit alongside a snap front, ribbed collar and hem. Familiar varsity structure remains, while embroidery becomes the focus. A plain top and wide straight trousers can leave attention on the jacket. If you enjoy layering, begin with a colour echoed in the black-and-white ribs and build from there.
Official setting photograph of the jacket hanging outdoors, showing its open front and colours.
Wool-blend texture meets cowhide grain
The official material list specifies a body shell of 60% wool and 40% polyester, cowhide leather sections, and 100% polyester lining and filling. Close-ups contrast the body’s fuzzy surface with leather grain. The brand describes weight and softness in the body and sleeves that gradually conform through wear; these are product information and observations of official imagery rather than a wear test.
Patta lettering on the cowhide sleeve, with visible leather grain and raised patch edges.
Compare measurements with a jacket you already use. The listed M is 64.5cm long, with 49.5cm shoulders, 63cm flat body width and 66cm sleeves. Flat width is a different measurement from body chest circumference. Consider what you want underneath, then compare shoulders and length to decide between a neater outline and more space for layers.
Make care part of collecting
BEAMS specifies dry cleaning only, consulting a cleaner and following the garment’s care label. With wool blend and cowhide in one piece, provide the full material information to a professional. Care belongs alongside the appeal of the artwork: choosing a suitable routine lets the anniversary feeling continue into everyday use.
Patta began as an Amsterdam sneaker boutique, and this collaboration connects its streetwear identity with BEAMS’ 50th year. Use product number 11-18-9752-768 to check current official pricing, sizes and availability. For anyone who likes outerwear to lead an outfit, colour, texture and embroidery can create character without making every other element complicated.
