Robinhood Doubles Down on Prediction Markets: Trading Equity for Crypto.com and OG.com Stakes

This time, Robinhood isn't just signing a run-of-the-mill business MOU—it's swapping equity directly. Right before the new NFL season kicks off, Robinhood announced partnerships with Crypto.com and OG.com to expand its own prediction market business, while also picking up equity stakes in both companies.

The detail worth noting here is how the valuation works: both equity stakes will be priced against Crypto.com's recent $20 billion valuation benchmark. In other words, Robinhood skipped the traditional licensing fee or revenue-share route entirely, instead choosing to carve out a seat in both partners' cap tables—tying the business partnership directly to equity ownership.

The timing—right before the NFL season—is no coincidence either. Football season has always been one of the biggest traffic windows for prediction markets and sports betting-adjacent products. Robinhood choosing this moment to go public with the partnership gives outside observers a clear reference point for gauging the pace of its prediction market expansion.

As of now, public information hasn't revealed the exact equity percentage Robinhood is acquiring, the total deal size, or whether OG.com's valuation calculation fully mirrors Crypto.com's $20 billion benchmark. Further details are still pending official clarification.