THEILMA opens in Hannam: big windows, vintage furniture and winter clothing on a Seoul hillside
Opened October 16, the Hannam flagship brings fashion together with furniture curated by One Ordinary Mansion. A look at its interiors, Paris leather exhibition contrast and official location.
THEILMA's new flagship in Seoul's Hannam neighbourhood offers a way to see a clothing store through its furniture, light and views. Opened on October 16, 2026, at 28 Itaewon-ro 45-gil, Yongsan-gu, the shop presents winter clothing, menswear and a Hannam-exclusive range. A newly published October 26 design feature reveals further details: a collaboration with One Ordinary Mansion uses broad windows, pale walls and vintage furniture to establish a different viewing rhythm from the brand's Seochon store.
A Hannam clothing-and-furniture detail places a black bag on a wooden chair.
Where is the Hannam store? Windows connect the display to its hillside setting
The store occupies a building on a quiet slope. In the brand-provided exterior photograph, a dark facade and windows arranged above one another frame clothing and furniture as separate scenes after nightfall. Interior photographs show the relationship between large windows, pale walls, wood detailing and brick-coloured flooring. These are official shop images, rather than a promise that every visit will encounter the same lighting, displays or products.
Wooden frames and door details continue the pale walls and brick-coloured flooring inside Hannam.
The official location page lists the Hannam address as 28 Itaewon-ro 45-gil, Yongsan-gu, Seoul, and the telephone number as +82 10-7375-9806. It separately lists the Seoul flagship in Seochon, Jongno-gu, and the Dosan store in Gangnam-gu. They are different addresses. Check the Hannam name when planning your route instead of applying the Seochon hanok photographs or Dosan location to this shop. The verified store page does not give daily Hannam opening hours, so contact the shop about that day's opening and any particular items before setting out.
How does One Ordinary Mansion place furniture in a fashion setting?
The Hannam collaboration with One Ordinary Mansion combines furniture newly designed for the space with vintage pieces sourced in Europe. A display cabinet and daybed by the window were found in Germany and curated into the shop by the team. The ground floor also has a newly designed checkout counter. Rather than forcing every furnishing into one period, the arrangement allows the proportions of older pieces to work alongside new display needs, setting them against the silhouettes, materials and details of clothing.
A cabinet, low table and daybed frame the view in Hannam's window-side space.Hannam's newly designed ground-floor counter sits alongside clothing rails and two floor colours.
In the photographs, wooden cabinets, a low table, a chair, door frames and empty wall space give the clothes presence without densely filling every rail. That suggests another way to approach a store: beyond an individual item, notice how it relates to a body, seating and the scale of a window. Furniture used by the shop is not automatically for sale, however. Nor do the photographed garments, bags and exclusive range form a current stock list. Ask separately about a specific size or colour.
From the Paris leather exhibition back to Hannam: two settings for one brand
On October 5 this year, THEILMA also presented a leather-collection exhibition at Crosby Studios Gallery in Paris, continuing its partnership with Harry Nuriev's Crosby Studios. Preview and documentation images show a red boxing-ring-like structure, leather punching bags and gloves contrasted with surrounding leather jackets. Hannam instead supports the clothing with quieter furniture and natural views. These settings should not be confused with one shop, and the Paris event's date does not establish that it remains open now.
Documentation of the Paris leather exhibition at Crosby Studios Gallery, rather than the Hannam interior.
The common thread is placing clothing within an environment people can perceive. Paris used sporting objects to amplify leather's texture and form; Hannam brings furniture scale, materials and views between inside and outside into play. Consult THEILMA's official store information for the address and contact details before arranging a fitting visit. For visitors interested in spatial design, the broad windows, vintage furniture and new counter offer specific things to observe, without expecting a separate exhibition to have been recreated inside the shop.
