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#品牌識別

Instagram Changes Its Font for the First Time in a Decade, and Netizens' First Reaction Is "Instagzam"
Tech

Instagram Changes Its Font for the First Time in a Decade, and Netizens' First Reaction Is "Instagzam"

Instagram has updated its wordmark for the first time in ten years, switching to a hybrid font that's half handwritten, half print. The twisted styling of letters like g, s, and r has left netizens reading it as an entirely different word.

Instagram's New Logo Fuses the "t" and "a" Together—What Word Do You See First?
Tech

Instagram's New Logo Fuses the "t" and "a" Together—What Word Do You See First?

Adam Mosseri personally unveiled the new wordmark, calling it "cleaner and more modern"—but the half-script, half-print mashup makes it read like "Instagzam" at first glance.