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#Shai Gilgeous-Alexander

Shai Gilgeous-Alexander Hand-Draws Nike SHAI 002 Design, Set for Early 2027
Oklahoma City Thunder star Shai Gilgeous-Alexander told TIME he personally sketched the design for his second signature shoe, the Nike SHAI 002, his first fully new model since joining Nike Basketball, expected in early 2027.

Converse SHAI 001 Shroud "Shock": A Flash of Green Beam Hidden Under the Black Shell
Shai Gilgeous-Alexander's signature shoe SHAI 001 drops a new "Shock" colorway, revealing neon green details beneath its black zip-up shroud. Releasing October 9 for $140.

Converse SHAI 001 Shroud "Spark" Surfaces: A Hint of Dream Yellow Hidden Beneath the Grey Shell
Shai Gilgeous-Alexander's signature shoe gets a new "Spark" colorway — the signature zip shroud stays low-key in grey tones on the outside, but unzip it and Dream Yellow lining is revealed underneath. Dropping October 9 for $140.

The SHAI 001 Finally Gets Laces as Converse Wraps Up the Line with a "Berry" Colorway
Shai Gilgeous-Alexander and Converse's SHAI 001 debuts its first-ever lace-up design. This "Berry" colorway drops August 14, 2026 for $120.

Levi's Taps ROSÉ and the Reigning NBA MVP to Loosen Up Campus Style
Levi's unveils its 2026 Fall/Winter campaign under the theme "Keep it Loose," enlisting ROSÉ and reigning NBA MVP Shai Gilgeous-Alexander to reinterpret American varsity style through relaxed silhouettes.

Shai Gilgeous-Alexander Sets the Record Straight on His Tunnel Fit Legend: It's Never About "Never Repeating," It's About Never Repeating the Same Combo
Levi's tapped the reigning MVP for its FW26 "Keep it Loose" campaign, with the 501 Loose and Baggy Barrel serving as staples he wears off the court too. He also personally breaks down the long-misunderstood logic behind his tunnel fits.