ic! berlin Partners with Audi Revolut F1 Team for Racing Eyewear Campaign
ic! berlin becomes the official eyewear partner of the Audi Revolut F1 Team, with Nico Hulkenberg and Gabriel Bortoleto fronting the Racing Edition frames, linking the campaign through 0.5mm steel craftsmanship and racing speed imagery.
German eyewear brand ic! berlin has unveiled its first campaign with the Audi Revolut F1 Team, shot by photographer Rupert Tapper, with creative direction by Leif Podhajsky and Sophie Holm-Nielsen, marking the official launch of the partnership between the two parties.
How does the campaign express the sense of racing speed?
The campaign uses a dynamic motion-blur visual approach to capture the acceleration and precision of racing cars at high speed. It has already appeared at race venues including Monza in Italy, Marina Bay in Singapore, and Austin in the United States, linking the eyewear imagery with the team's racing circuit.
Front view of a driver wearing dark-lensed frames Image: ic!berlinClose-up of a driver wearing the frames Image: ic!berlinEyewear styling of both drivers Image: ic!berlinClose-up of dark-lensed frames being worn Image: ic!berlin
Which frame styles are the drivers wearing?
Team drivers Nico Hulkenberg and Gabriel Bortoleto wear the "RYAN" and "GABRIEL" frames respectively in the campaign. The brand has launched special Racing Edition versions based on these two existing signature frame styles, extending the team campaign into products available for purchase.
How does the frame design echo racing engineering?
The campaign uses the contrast of "0.5 millimeters and 300 kilometers per hour" as its tagline, mapping racing's pursuit of lightweight design and aerodynamics onto the frame's geometric structure. It should be noted that the 0.5mm in the tagline refers to the thickness specification of the cold-rolled stainless steel material used in the frames, while 300 km/h is purely campaign narrative language and does not represent any protective certification or actual tested speed data for the frames.
Close-up of frames with team uniform Image: ic!berlinDetail of frame side and temple Image: ic!berlin
What materials and manufacturing methods are used for the frames?
The series continues ic! berlin's signature 0.5mm cold-rolled stainless steel material, and all pieces are handmade in Berlin. This process and material choice has long been the brand's core craftsmanship claim, now repackaged and presented through this racing campaign.
Where can they be purchased?
The new series is now available in major markets worldwide through designated authorized retailers. The Gabriel Racing Edition frame can also be found in detail on the brand's official product page; in Hong Kong, it can be purchased via the HBX online store, while availability in Taiwan has not yet been mentioned.
