As a kid, Karol G dreamed of owning a pair of Reeboks. She still remembers how happy she was when she finally got her first pair — a detail she shared in a recent interview, and one that makes for the most compelling starting point of the "Born Classic. Worn Together." campaign: a little girl who once longed for these shoes has now become a Reebok brand ambassador, bringing her favorite silhouette, the Reebok Freestyle Hi, onto the tour stage as a custom-made silver boot.
The campaign was shot in Mexico City with a warm, sunset-toned visual palette that echoes the aesthetic of her latest album, *Tropicoqueta*. Karol G was officially announced as a Reebok brand ambassador this past January, and the two have already teased a joint collection set to drop in 2027, with further details yet to be revealed. She described joining Reebok as feeling "natural," saying the brand has always stood for authenticity and self-expression — values that align perfectly with her own approach to style.
In the campaign, she also speaks about how she brought Colombian culture into the collaboration — music, style, and movement are, in her view, the things that connect people across different cultural backgrounds. She wants Latin American audiences to see a version of Reebok that "feels like their own," rather than just another foreign brand.
