NEW VINTAGE GOLF takes its retro wardrobe to Yurakucho and Kobe
The BEAMS GOLF pop-ups run October 30–November 8 in Yurakucho and November 13–23 in Kobe, with autumn clothing, remade headcovers and special Mackenzie bags.
You do not have to play golf to find ideas in its old wardrobe. NEW VINTAGE GOLF reinterprets American vintage golf archives as city clothing, and returns for another BEAMS GOLF pop-up. Yurakucho hosts it from October 30 to November 8, 2026, followed by Kobe from November 13 to 23. Choose the stop that fits your travel dates to see the season’s sweats, blousons and knits.
Sporting graphics beyond the course
This is the second pop-up following August, rather than the founding of a new label or the opening of a BEAMS GOLF store. The autumn/winter 2026 offering continues to draw from old golf clothing, bringing sporting symbols into relaxed silhouettes. The useful cues are graphics, proportions and colour, rather than copying a full course uniform: a sweatshirt can connect everyday trousers with an outer layer.
In the campaign, a navy NAVY GOLF sweatshirt pairs with loose dark trousers and a white underlayer for tonal depth. A pale sweatshirt with bag-and-club graphics teams with a green cap and beige trousers for a more weekend-oriented mood. These are staged brand photographs, not images taken inside the Yurakucho or Kobe event. They do not establish that every styled item is currently in stock.
A pale golf-graphic sweatshirt paired with a green cap and beige trousers.Another NAVY GOLF campaign composition with a car; this is not a photograph of the pop-up venue.
Remade headcovers and handmade bags
The accessories include headcovers remade from vintage clothing, turning existing textiles into golf equipment accessories. Their interest lies in how fabric is redistributed across a smaller object, beyond simply applying a nostalgic print. Examine seams, openings and dimensions in person, then confirm compatibility with your clubs. The announcement does not list every fabric composition or compatible club model.
Limited golf bags specially commissioned from American handmade maker The Mackenzie Golf Bag company extend the clothing project into equipment for the course. They offer another point of comparison for anyone interested in a coordinated setup. “Limited” does not supply a production quantity: the event page does not list each bag’s price, weight or configuration, so a campaign image cannot confirm storage specifications.
Two stops and the gift threshold
Yurakucho runs October 30–November 8; Kobe runs November 13–23, ending on a Japanese Monday public holiday. The events are not continuous across the gap. Do not assume Kobe starts the day after Yurakucho closes. If a particular item is the reason for visiting, ask the relevant shop about stock before travelling instead of inferring sizes or restock dates from styling photographs.
A purchase of at least ¥22,000 including tax that includes NEW VINTAGE GOLF merchandise qualifies for a limited original poker-chip gift. It is not offered with every purchase and is not a redeemable casino chip; check remaining availability with the shop. Actual golf-course dress rules still determine suitable playing attire. For city wear, one sweatshirt or cap is enough to introduce the mood without buying a complete equipment setup.
