Noah teams up with Converse on a Japan-exclusive Jack Purcell 1935, featuring an original plaid upper and cross-stitched heel branding to celebrate the classic silhouette's 90th birthday.
A shoe born in 1935 turns 90 this year. Converse is marking the occasion by dressing the Jack Purcell 1935 in plaid, with Noah—known for its own take on Americana heritage—handling the design.
This Japan-exclusive collaboration keeps the Jack Purcell 1935's original identity intact: the four-line stitched toe cap, asymmetrical toe guard, and slightly aged last proportions all remain untouched from the design laid down 90 years ago, with no modern reshaping in sight.
What Noah brings to the table is an original plaid pattern layered across the upper—understated, yet unmistakably not the original colorway at first glance. A cross motif is stitched onto the heel, Noah's own signature symbol, paired with an exclusive heel tab. The shoe comes with two sets of laces, one white and one red, letting wearers choose between a clean look or a pop of color. The material treatment stays restrained, with no oversized branding—both names make their presence felt through detail work rather than loud logo statements.
The release rolls out in two phases: select Noah stores and designated retailers get first access on August 21, 2026, before Converse expands distribution more broadly on August 26. Those hoping to snag a pair early should keep an eye on the initial retailer list—other stockists and pricing have yet to be announced.
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