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Same Shape, New Mood: Stella McCartney Drenches the adidas Sportswear 76 in Maroon

The adidas by Stella McCartney Sportswear 76 gets a moody maroon makeover for fall—same silhouette, but the deep hue gives this street staple a whole new fashion-forward attitude.

Reese Yang, Commerce Editor
Same Shape, New Mood: Stella McCartney Drenches the adidas Sportswear 76 in Maroon

The Sportswear 76 has always been one of adidas' most understated silhouettes: low-cut, slim, clean lines—the kind of everyday shoe you could wear for a decade and never go wrong. This time around, Stella McCartney left the shape completely untouched and did just one thing—changed the color. But that one move is enough to flip the entire vibe of the shoe.

The new colorway comes in a deep, muted maroon—rich, grounded, with a hint of that damp autumn feel. Under this shade, the once-plain upper takes on new depth, trading in its sporty ease for something you could actually pair with a proper coat and step out the door in. This is classic McCartney logic: rather than redesigning the silhouette, she lets color and material choices make you see a familiar shoe in a completely new light.

That's what makes this collab so worth a closer look. The Sportswear 76's bones are still unmistakably adidas—the Three Stripes, the understated toe box, the simple eyelet setup all remain—but the maroon tone pulls the overall mood in a totally different direction, transforming it from a casual street staple into a piece that wouldn't look out of place in fashion week street style.

No pricing or release date info has been shared yet—keep an eye on official adidas channels for updates.

A touch of maroon: Stella McCartney elevates the adidas classic
A touch of maroon: Stella McCartney elevates the adidas classic
A touch of maroon: Stella McCartney elevates the adidas classic
A touch of maroon: Stella McCartney elevates the adidas classic

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