From the front, it reads as a clean ivy-league jacket — flip it around, though, and there's a full faded Stüssy Venus graphic printed across the back. That's the most direct way to sum up the storytelling behind this FW26 collection from Stüssy and eYe JUNYA WATANABE MAN: branding tucked away where you'd least expect to find it.

Both parties have released official lookbook shots for the collection, zeroing in on fall wardrobe staples: long-sleeve Oxford shirts in three colorways, several jackets, and a heavyweight pair of ripstop cargo pants. The overall direction leans prep-school, but every piece hides a little something on the back for anyone in the know when it comes to Stüssy.

That ivy-style blazer has a St. Malmo crest embroidered on the chest, but flip it over and there's a faded Stüssy Venus graphic on the back. Another classic varsity jacket comes with zero branding up front — turn it around, though, and there's a Stüssy logo layered on top of dragon embroidery. The belted leather jacket, on the other hand, skips exposed branding entirely, while the black work jacket keeps things extremely low-key with just a small logo placed at the classic chest spot.










