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Action Bronson x New Balance 2811 Adds "Blackjacques" and "The Whisperer" Colorways, Released on September 25
Rapper Action Bronson and New Balance have released two new colorways, "Blackjacques" and "The Whisperer," for their first collaborative signature shoe, the 2811, which launched exclusively on the official online store on September 25.

Shai Gilgeous-Alexander Hand-Draws Nike SHAI 002 Design, Set for Early 2027
Oklahoma City Thunder star Shai Gilgeous-Alexander told TIME he personally sketched the design for his second signature shoe, the Nike SHAI 002, his first fully new model since joining Nike Basketball, expected in early 2027.

New Balance's First Maxey Signature Shoe Debuts, Letting Silhouette Alone Build Its Identity
Tyrese Maxey and New Balance are launching their first signature shoe, the Maxey v1, with an upper drawing on the 2002's lacing design and an outsole line paying homage to the 9060. It drops October 2 for $130.

LeBron Drops LeBron 24 News Himself—Not Even the Brand Got to Tease It First
LeBron James revealed his 24th signature shoe, the Nike LeBron 24, through his own social media account. Officially priced at $200, it's slated for a fall 2026 release, with the rest of the design details still under wraps.

Nike Ja 4 "Nightmare" Revealed: Ja Morant's Fourth Signature Shoe Set to Drop in August
Nike has unveiled the "Nightmare" colorway for Ja Morant's fourth signature shoe, blending Obsidian with Multicolor and Black accents. It's set to launch on August 13, 2026, for $130.

Barbie Gets First Look at Angel Reese's Signature Sneaker Before It Even Drops
Reebok teams up with Mattel to let Angel Reese's signature shoe debut on a Barbie doll first — the actual sneaker doesn't release until August 3, priced at $160.