LeBron Drops LeBron 24 News Himself—Not Even the Brand Got to Tease It First
LeBron James revealed his 24th signature shoe, the Nike LeBron 24, through his own social media account. Officially priced at $200, it's slated for a fall 2026 release, with the rest of the design details still under wraps.
It wasn't Nike's official account, and it wasn't an SNKRS teaser post either—this time, LeBron James put the new shoe out on social media himself. On August 12, Nice Kicks reposted the news on X: LeBron officially unveiled his 24th signature shoe, the Nike LeBron 24.
This "he did it himself" detail is honestly more interesting than the shoe itself. By the time you're on your 24th signature model, most stars have long handed off the reveal to the brand's marketing timeline. LeBron choosing to hit publish himself at this particular moment says something about how much this number means to him—24 isn't the jersey number he's known for (that's 23), but it is a milestone in the history of his own signature line.
The information available right now is still pretty bare-bones. According to details compiled by Nice Kicks, the Nike LeBron 24 is expected to drop via SNKRS and select retailers in fall 2026, priced at $200. Colorways, style codes, and the exact release date are all still marked TBA and haven't been locked in.
Worth noting: a colorway labeled "Shooting Star" showed up on the page, paired with the style code IO8204-400. But since this appears right alongside the official "TBA" tag on the same page, its status isn't fully clear yet—for now, treat it as an unconfirmed lead rather than official colorway intel.
The full design, materials, and additional colorway details for the Nike LeBron 24 haven't been released yet. The release date and official retail price are still pending confirmation from Nike and SNKRS.
