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Lee Soo Hyuk in TIME HOMME: comparing a short coat, drawstring leather jacket and belted long coat

TIME HOMME’s new Lee Soo Hyuk project uses red knitwear and cream trousers to bring out outerwear layers. Official product codes, closures, waist details and three Korean item prices help distinguish campaign styling from individual purchases.

Lee Soo Hyuk in TIME HOMME: comparing a short coat, drawstring leather jacket and belted long coat

Lee Soo Hyuk’s new TIME HOMME styling project brings fall and winter outerwear back into everyday dressing: a dark navy short coat with red knitwear, black leather with cream trousers, and a brown-green long coat carrying its silhouette through related tones. Released on October 22, this commercial image collaboration with Arena Homme Plus accompanies its November digital cover. The brand website also groups the featured items, making it possible to compare construction and Korean prices alongside the portraits.

Look at the short coat’s collar and hem, not just its dark color

The cashmere-wool padded half coat listed in the official styling section, product TH2GAWCT410MP1, is priced at KRW1,380,000 in Dark Navy. Its description specifies a cashmere-and-wool blend, thin internal padding, a high neck, button closure and side pockets. Rather than relying on a heavy long hem to suggest winter, it provides coverage within a shorter outline. Padding does not automatically mean down: the description does not specify goose-down content, so it should not be renamed a down coat.

In the images, red appears at the chest and cuffs, while cream trousers brighten the lower half, preventing the dark outer layer from reading as one uninterrupted black mass. The useful styling lesson is proportion: a large dark outer area, a limited bright inner layer and a light trouser color. This is an observation about the styling, not a claim that every coat comes with a red sweater. The product price is likewise not the total price of the outfit.

With light trousers, leather and a long coat shape the waist differently

The soft leather drawstring jacket, TH2G8LJM906M, is listed in Black at KRW2,750,000. Its official details include a concealed placket containing both zipper and snap closures, front flap pockets with snaps, an internal chest pocket and an adjustable waist drawstring. These keep the exterior tidy while allowing the waist to be adjusted. Styled with a red crewneck knit, cream trousers and black shoes, the leather’s subtle shine becomes the focus without a pile of accessories.

The soft belted long coat, TH2GBWCT415M, is listed in the official color Olive at KRW1,480,000, with an adjustable belt, a neck button tab, side pockets and a center back vent. Compared with the short leather jacket’s drawstring, an exposed belt changes the long coat’s line more visibly: loose, it preserves a vertical fall; tightened, it emphasizes the waist. The readable product introduction describes a soft, warm fabric without a full fiber breakdown, so it should not be assigned the same composition as the cashmere-wool coat above.

Product codes make the move from campaign image to product page more useful

The project also lists a textured wool-blend cardigan, cashmere crewneck knitwear, corduroy-textured denim and wide trousers. Surface shine, texture and trouser width work with the model’s posture to create ease; a menswear look need not always depend on a suit and tie to feel complete. Clean backgrounds and natural light also make the differences between dark leather, woolen surfaces and pale trousers easier to read.

These three prices are individual Korean-won list prices read from the official Korean product pages on October 25, before membership offers. They are not converted Taiwanese landed prices and do not establish availability in every size. The campaign’s October 22–February 28, 2027 dates indicate the page’s display period, not a promise to sell the entire collection until then. To adapt Lee’s styling, first use the product code to check the color, size chart and length, then decide whether an outer layer should sit near the hips or continue below the knee rather than buying an entire look from one photograph.

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