What makes this photo funny isn't how convincing the costumes are — it's the positioning. Anthony Edwards stands right in the center, grinning ear to ear, flanked by two fans dressed as NBA stars on either side. The setup looks exactly like one of those official "Big Three" poster shots.
The problem? None of these three "big names" — Luka Doncic, LeBron James, and Stephen Curry — are adidas athletes. Anthony Edwards is the actual adidas ambassador at this event, yet he's the one surrounded by three faces repping the "other camp." The image alone is already a little absurd.
Of the three, the fan cosplaying Luka Doncic nailed it the most — the facial features and expression were spot-on, and it's the part of the photo generating the most buzz online.
What's even more interesting is how the brand handled it. Rather than quietly letting it slide, adidas Philippines' official account posted the photo straight to its Story and shared it as a collab — basically owning the awkward-but-hilarious coincidence themselves. No wonder fans joked it felt like a subtle jab at Nike — an adidas brand event ending up trending thanks to three fans cosplaying rival-camp stars.
The event was supposed to be about Anthony Edwards' on-court interactions with fans in the Philippines, but in the end, it was this one group photo that unexpectedly became the main talking point — a reminder that in the social media era, the moments that blow up are rarely the ones brands actually planned.
No further details about this Philippines trip have been released at this time.
