BEAMS Opens First US Beachfront Shop in Malibu, Open Only Three Days a Week

A store that's only open three days a week — and just Friday through Sunday, at that — would sound like a strange call under any normal retail logic. But when the location is the Malibu coastline, the timing suddenly makes perfect sense. BEAMS MALIBU has set up shop at 23710 Malibu Road, running from 11am to 6pm on weekends only, seemingly built for anyone cruising the coast who feels like pulling over.

This marks BEAMS' first Malibu outpost in the US, and the latest chapter in the Japanese menswear brand's steady push into the Los Angeles market over the past few years. The brand quietly teased the plan on the BEAMS America website earlier this year, stating simply that "BEAMS has secured a space in Malibu, California, and is currently preparing for an upcoming project" — no further details, just a quiet setup for what's now become reality.

Looking back, BEAMS' US moves have followed a clear rhythm: the brand opened its first BEAMS Plus Limited Store in downtown Los Angeles in 2024, followed by an "All Things Japan" pop-up in summer 2025. That same year, BEAMS America's official e-commerce site went live, alongside collaborations with brands like Vans and Champion. The Malibu shop is the newest — and most coastal — stop on that timeline.

Details currently available cover only the location and operating hours; specifics on in-store product offerings or plans for additional locations have not been disclosed.