An oatmeal hoodie, your choice of thread: Champion for BEAMS by MIN-NANO’s Shibuya embroidery day
The oatmeal Champion for BEAMS by MIN-NANO hoodie arrives in Shibuya on November 3 at JPY19,800 including tax. Laugh and Sunnyday embroidery costs JPY2,200 extra, with one of six thread colours for same-day purchasers.
A familiar hoodie can feel different with one small embroidered detail. The limited oatmeal Champion for BEAMS by MIN-NANO hoodie launches at BEAMS MEN SHIBUYA on November 3, 2026, with paid customization by embroidery studio Laugh and Sunnyday that day. The hoodie costs JPY19,800 including Japanese tax, and embroidery is an additional JPY2,200 per item. Customers purchasing the item that day can choose one of six thread colours for the special motif.
Oatmeal Reverse Weave leaves room for a detail
The hoodie was developed under the direction of MIN-NANO’s Goro Nakatsugawa using Champion’s signature REVERSE WEAVE construction. This release focuses on the OATMEAL colour, exclusive to BEAMS MEN SHIBUYA. The pale surface gives coloured stitching a clear focal point. Official pictures show a hood, drawstrings, kangaroo pocket and Champion sleeve mark. For a wardrobe of plain sweats, a small graphic within a large quiet surface offers an easy styling direction.
Laugh and Sunnyday provides the embroidery, with one design created for the occasion and six thread colours. The official examples place yellow, blue, red, pink, green and dark stitching on the same hoodie to compare the options. They illustrate choices: the service provides one accent embroidery in one chosen colour, with only one design available. Comparing the contrast against the oatmeal base is a useful starting point, whether the aim is a subtle detail or a brighter focus.
The six embroidery colours on the hoodie illustrate options; the service offers one design in one chosen colour.
One of six thread colours, for same-day purchases
The hoodie comes in S, M, L, XL and XXL at JPY19,800 including tax. Adding one JPY2,200 embroidery brings the combined cost to JPY22,000. Purchases are limited to one of each colour per person, with desired sizes subject to the day’s availability. Consider wearing it alone or over another layer, then confirm the fit in store. The event page does not list garment measurements or cotton composition, so specifications from another Champion hoodie should not be substituted.
The November 3 service runs from 11am to 8pm, with final reception at 7pm, all Japan time. Requests are accepted in arrival order and may close early when capacity is reached. It is for customers buying the item that day; previously purchased products and personal garments cannot be brought in. This makes it a service tied to the limited release, rather than a general old-clothes customization event. Buying the hoodie and choosing a thread colour can form one store visit.
Plan around service hours and collection
Busy periods may mean returning to the Shibuya store later for collection or arranging delivery, so immediate completion is not guaranteed. Delivery within Japan is JPY380 including tax, while BEAMS CLUB PLATINUM and BLACK members receive free delivery under the announcement. This domestic delivery information does not establish shipping to Taiwan; ask the store about overseas arrangements. Hand embroidery placement can vary slightly between individual pieces.
The appeal for streetwear enthusiasts is the connection between a familiar garment and work done on site: the same oatmeal hoodie can take on a different expression through thread colour. Keep the essentials together: November 3 at the Shibuya store, JPY19,800 for the hoodie, JPY2,200 for embroidery, and 7pm final reception. Check the official BEAMS event page for current arrangements before travelling and decide according to available time and size needs.
