Suicide doors have always been one of the most tempting yet troublesome ideas in luxury car design—no B-pillar, an opening as wide as a cabin door, but the side-impact safety concerns and the awkward interference between front and rear doors have kept most brands from going beyond concept-car gimmicks. Genesis has turned this into a selling point for a production vehicle. The most striking feature of the all-new electric SUV GV90 NeoLun (NeoLun meaning "New Moon") is this set of suicide doors that finally solves the old problem.
Genesis calls the solution a "dual-motion hinge": the rear door first slides outward a short distance before rotating open, allowing it to operate independently without interfering with the front door. To shore up safety, the body structure integrates the doors with the vehicle frame, incorporating dual high-strength steel beams; the entire cabin frame is also 50% thicker than typical models and reinforced with steel tubing, effectively hiding an invisible roll cage. Overseas outlet Jalopnik described its smooth curves and rounded rear end as reminiscent of a Rolls-Royce or Land Rover, though it doesn't directly copy either; the report also noted mixed reactions to the front's oversized grille and inverted triangular light bars.
Front seats can swivel to face rear passengers for face-to-face conversation
Another rarely-seen feature inside the cabin: the front driver and passenger seats can rotate as a set to face rear passengers, perfect for chatting about stocks or a round of bridge. The central "Cinematic Display" measures 23.6 inches while driving and extends to 24.6 inches once the vehicle is parked, essentially becoming a mobile mini theater. The dashboard is replaced by a 25-inch head-up display, taking over from traditional instrument clusters to show speed, navigation, and driver-assistance information.
The audio system is a 25-speaker Bang & Olufsen Premier 3D setup with a built-in "Virtual Venue" feature that can recreate the sound of Wembley Stadium or Boston's Symphony Hall. Interior materials include natural wood, cashmere, leather, and even stone, offered in five interior color combinations: Veiled Indigo with Puglia Green, Folio Brown with Batiste Blue, Vault Black with Shadow Gray, Tyrian Purple with Travertine Beige, and Saddle Brown with Shadow Gray. The wood flooring also features built-in radiant heating, a configuration the report specifically noted as rare today. The roof is Genesis's Smart Vision Roof, with light transmission adjustable across six separate zones.
123.5kWh Battery and 657 Horsepower—Weight Is the Big Question Mark
Both the GV90 NeoLun and the standard GV90 without suicide doors are built on the all-new eMP electric platform, equipped with a 123.5kWh battery—the largest capacity of any model under the Hyundai Motor Group umbrella. Single-charge range is 311 miles, which isn't especially impressive given the battery capacity; however, on a 350kW fast charger, going from 10% to 80% takes just 22 minutes. The dual-motor setup delivers 657 horsepower and 590 lb-ft of torque, though Genesis has yet to release acceleration figures. The suspension uses adjustable multi-chamber air suspension, with rear-wheel active steering angling up to 5 degrees to help tighten the turning radius of this 208.1-inch-long vehicle. Curb weight hasn't been disclosed either, but the report speculates that given the massive battery, reinforced body, and air suspension system, the GV90 NeoLun could end up being one of the heaviest SUVs ever made.
Both the GV90 and GV90 NeoLun are expected to go on sale in early 2027. Pricing hasn't been announced yet, but the report estimates a starting price could land around $100,000.
