Suicide doors have always been one of the most tempting yet troublesome ideas in luxury car design—no B-pillar, an opening as wide as a cabin door, but the side-impact safety concerns and the awkward interference between front and rear doors have kept most brands from going beyond concept-car gimmicks. Genesis has turned this into a selling point for a production vehicle. The most striking feature of the all-new electric SUV GV90 NeoLun (NeoLun meaning "New Moon") is this set of suicide doors that finally solves the old problem.
Genesis calls the solution a "dual-motion hinge": the rear door first slides outward a short distance before rotating open, allowing it to operate independently without interfering with the front door. To shore up safety, the body structure integrates the doors with the vehicle frame, incorporating dual high-strength steel beams; the entire cabin frame is also 50% thicker than typical models and reinforced with steel tubing, effectively hiding an invisible roll cage. Overseas outlet Jalopnik described its smooth curves and rounded rear end as reminiscent of a Rolls-Royce or Land Rover, though it doesn't directly copy either; the report also noted mixed reactions to the front's oversized grille and inverted triangular light bars.
Front seats can swivel to face rear passengers for face-to-face conversation
Another rarely-seen feature inside the cabin: the front driver and passenger seats can rotate as a set to face rear passengers, perfect for chatting about stocks or a round of bridge. The central "Cinematic Display" measures 23.6 inches while driving and extends to 24.6 inches once the vehicle is parked, essentially becoming a mobile mini theater. The dashboard is replaced by a 25-inch head-up display, taking over from traditional instrument clusters to show speed, navigation, and driver-assistance information.
