Having already graced the stage of NHK's Kohaku Uta Gassen and Coachella, ATARASHII GAKKO! (新しい学校のリーダーズ) are showing up somewhere very different this time — a pop-up corner in the international departure area of Kansai International Airport's Terminal 1. From August 15 to 24, the airport is rolling out a 10-day summer shopping festival called "NEW KIX MATSURI," turning the group — whose overseas buzz has been surging in recent years — into the face of the entire campaign, with exclusive stickers, promo videos, and more all built around them.
The newly renovated departure area packs in nearly 50 stores, from duty-free shops and boutiques to regional Japanese souvenir stalls, cafés, and washoku restaurants. The airport's pitch to travelers is straightforward: since you're stuck in the secure zone waiting for your flight anyway, you might as well spend that time shopping. The stamp rally is simple too — spend at 2 designated stores and get either a "Sorayan" mascot pin or an exclusive ATARASHII GAKKO! sticker, while supplies last. Spend a combined total of 5,000 yen or more across 3 stores, and you're entered into a prize draw with three tiers: Prize A is a 50,000-yen Trip.com gold coin, Prize B is a 10,000-yen Visa gift card, and Prize C is a 500-yen KIX dining/shopping voucher that can be used the same day. Redemption happens at the pop-up area in the central plaza of Terminal 1's international departure zone, from 8am to 8pm Japan time.
