Hong Kong Online Travel Fair Launches: Halloween, Wine & Dine, and Old Town Central from NT$10,999

At the same travel fair, some are paying NT$10,999 to stay in a Scandi-minimalist capsule-style hotel, while others are shelling out NT$28,800 for the world's No.1-ranked five-star hotel — the latter normally starts at NT$62,500, meaning guests are getting less than half price. That's exactly what the Hong Kong Tourism Board and six travel agencies are aiming for with their 10-day "Hong Kong Online Travel Fair," running from September 29 to October 8. The fair bundles autumn and winter's three biggest events — Halloween city-wide celebrations, the Hong Kong Wine & Dine Festival, and an Old Town Central stroll — into four price tiers: "Budget-Friendly," "Tipsy & Chill," "Top-Tier Luxury," and "Best Value," letting travelers decide just how big they want to go. Three-day, two-night packages (tax included) start from NT$10,999, with full itineraries available at theHong Kong Online Travel Fair official website.

Wine & Dine Festival and Halloween Bash Both Land in October

The Hong Kong Wine & Dine Festival will run from October 29 to November 1 at Central Stage on the Central Harbourfront, with over 300 stalls lined up along the Victoria Harbour skyline. Alongside the international wine lineup, this year adds sparkling tea, low-alcohol craft beer, and creative cocktails. The "Fine Wine Zone" gathers more than 20 top wine merchants, hosting over 20 masterclasses and tasting sessions. The "Gourmet Pavilion" brings in five chefs: Edward Lee, who rose to fame on Netflix's Culinary Class Wars; French master chef Thierry Marx; Chen Zhiping, executive chef of Shanghai's "Ye Wai Tan"; Yang Yanbin, head chef of Hong Kong's "Quan Hui Guan"; and Lau Yiu-fai, executive chef of two-Michelin-star restaurant Celebrity Cuisine. Each will design limited-time wine-pairing menus for the event. A new addition this year, the "Only in Hong Kong" section features over 100 restaurants — including Michelin-starred establishments and beloved local eateries — serving up signature dishes and limited-edition street food versions.

Halloween is equally packed with action. Hong Kong is holding its first-ever cross-district cosplay party this year, with two warm-up events on October 17 and 24, followed by multiple landmark districts transforming into themed party hotspots simultaneously on Halloween night, October 31. The city's two major theme parks are also upping the ante: Hong Kong Disneyland Resort's "Disney Halloween Time" runs from September 18 to November 1, with classic Disney villains popping up for interactive encounters throughout the park; Ocean Park Hong Kong's "Halloween Bash" runs from September 5 to November 1, teaming up with musician Jackson Wang's original IP "Under the Castle," for which he serves as creative director, to deliver an immersive scare experience.

Old Town Central: Exploring the Old Streets with a Map and a Tram

"Old Town Central" is the Hong Kong Tourism Board's flagship neighborhood-strolling initiative, centered on the world's longest outdoor covered escalator system — the Central–Mid-Levels Escalator. Travelers can pick up a physical "Old Town Map" to hunt down hidden neighborhood gems; spend HK$200 or more at designated merchants in a single day and you can redeem a limited-edition street-sign fridge magnet for free at Central Market, Tai Kwun, or PMQ. Fourteen bars honored by 50 Best — including COA, Montana, The Opposites, The Savory Project, and Tell Camellia — will also launch Central-inspired "Old Town Exclusive" cocktails. For travelers who'd rather explore the old streets a different way, there's the "Ding Ding Food Tour" — a Klook collaboration with Hong Kong Tramways — offering about an hour of dining while riding the tram. The tram serves up seven classic Hong Kong flavors: roast meat rice, stuffed three treasures, shark fin soup (imitation), Hong Kong-style dim sum, egg tarts, tofu pudding, and sugarcane juice. Running Friday through Sunday, it's now exclusively available on Klook for HK$399.

Four Themed Packages: From Capsule Hotels to the World's Best Hotel

The "Budget-Friendly" tier focuses on practical locations: ezTravel's package at Hotel TUVE, a 5-to-8-minute walk from Tin Hau station, features Scandi-minimalist styling paired with Hong Kong Airlines flights, starting from NT$10,999 for a 3-day, 2-night stay in a twin room, with a SIM card add-on available for just NT$1 more; South East Travel offers two twin-room options — the Regal Kowloon Hotel in Causeway Bay (including scone and Earl Grey afternoon tea) and Regal Riverside Hotel in Tsuen Wan (including a Chuen Fook Palace handmade dim sum brunch set for two) — both starting from NT$10,999; Lion Travel's Lai Chi Kok YX Hotel package upgrades to a deluxe room with late checkout until 1pm, paired with a late-departure, late-return Cathay Pacific flight and a complimentary Octopus card.

Aimed at the Wine & Dine Festival, the "Tipsy & Chill" package from Colatour features a quad room at Silka Tsuen Wan West Hotel, including a VIP gift pack worth HK$600 (Wine & Dine Festival admission ticket, souvenir wine glass, 8 food and wine tasting coupons, and Fine Wine Zone admission) plus an all-day MTR tourist pass, starting from NT$11,888 per person; ezTravel's 4-day, 3-night package at Kai Tak's Silka Kaitak Hotel includes a complimentary cocktail at the hotel's Jin Bo Law bar, with the option to add the same HK$600 gift pack for just NT$1 more, starting from NT$13,544.

The centerpiece of the "Top-Tier Luxury" tier is Colour Tour's package at Rosewood Hong Kong — the hotel just claimed the No.1 spot on the 2026 World's 50 Best Hotels list. The 3-day, 2-night twin-room package upgrades to a sea-view room with daily breakfast included, available only for departures on October 16 or December 18; normally starting from NT$62,500 per person, the fair price drops to just NT$28,800. Other options include Colatour's Regent Hong Kong package (with a complimentary HK$980 afternoon tea for two, 4-day SIM card, and all-day MTR pass, from NT$21,888), South East Travel's Kimpton Tsim Sha Tsui package (upgrading to a Sunrise Harbour View Premier Room, with a bonus HK$418 breakfast for bookings made 30 days in advance, from NT$20,988), and ezTravel's Hotel ICON package (from NT$15,999).

The "Best Value" tier emphasizes bonus perks: Colour Tour's The Alexandra package offers a "3 travel, 1 pays only tax" deal plus a complimentary breakfast for three, from NT$14,588; Lion Travel's Silka Mong Kok Hotel package comes with a pistachio-cocoa crisp souvenir gift and M+ special exhibition tickets, from NT$13,888; ezfly's The Fleming Hong Kong package includes Hong Kong Observation Wheel tickets and a Big Bus "Discovery Tour" pass worth HK$430 (choice of Hong Kong Island, Kowloon, or Stanley routes), from NT$13,900; South East Travel's Royal Garden Hotel Kowloon East package throws in butterfly pastries, a one-time minibar credit, and a free shuttle bus to Kowloon Station and Harbour City in Tsim Sha Tsui, from NT$12,588; and ezTravel's Eaton HK package pairs with late-departure Cathay Pacific flights, plus a limited-time NT$1,000 booking discount during the fair, from NT$12,999.