A cup of cold brew coffee dropping to 1,000 won is the most straightforward number in this McDonald's Korea deal update. But what really catches the eye is that the signature Bulgogi Burger — an item that doesn't usually show up on discount lists — has now been added to the mix.
McDonald's Korea announced an expansion of its popular value-menu discount platform "Happy Snack," with a new lineup taking effect from the 20th. This round includes the Crab Cream Croquette Roll, 3-piece Salted Caramel Churros, Grimace Shake, 2-piece McWings, Cold Brew Coffee (M) and Cold Brew Coffee (L), plus the newly added Bulgogi Burger.
Cold brew coffee saw the most noticeable price cut in this round: the M size drops to 1,000 won, and the L size to 1,500 won — both cheaper than before across the board.
Since its debut in 2021, Happy Snack has rotated its lineup every season, letting customers grab burgers, sides, desserts, and drinks at discounted prices all day long. Adding the Bulgogi Burger this time means a mainstay burger that's usually sold at full price has now been folded into this ongoing discount scheme. Looking at how the lineup has shifted, this isn't just a seasonal rotation for McDonald's Korea — it's another step in pushing discounts further into core menu items.
McDonald's stated that the update aims to let customers enjoy their favorite everyday menu items at more accessible prices, and that it will continue offering choices through Happy Snack that balance taste and price competitiveness.
The items and prices mentioned are based on McDonald's Korea's official announcement; no information regarding availability in Taiwan has been provided.
