The next time the Florida Gators kick off at Ben Hill Griffin Stadium, there'll be a crypto logo on the turf. Ripple has partnered with Florida Athletics to embed the XRP brand directly into the field itself, not just tucked away on sideline boards or flashed briefly during broadcasts.
Under the deal, the XRP logo won't just show up on the field—it'll also carry over to Florida Athletics' digital platforms and appear at various events, giving the brand consistent visibility across both in-person games and online exposure.
This marks the latest move in Ripple's ongoing push into U.S. college sports, though the specific terms and duration of the deal haven't been disclosed.
