
British Running Brand SOAR Running Lands on HBX's Performance Apparel Line
London-based running label SOAR Running, founded by Tim Soar, is now available on HBX, with prices ranging from $70 to $285.

Kim Jones Launches Eponymous Label as McQueen and Calvin Klein Collection Both Lose Their Creative Directors
Kim Jones will debut his namesake brand with a Fall/Winter 2027 collection, while Alexander McQueen and Calvin Klein Collection both see creative director shakeups in the same week.

Baracuta Teams Up with WILD THINGS and WACKO MARIA on Reversible Jacket and Leopard Faux Fur Vest
The three-way collaboration unveils a 2026 fall/winter outerwear collection featuring a reversible Harrington jacket and two warm vests, now available at WACKO MARIA stores and online.

ic! berlin Partners with Audi Revolut F1 Team for Racing Eyewear Campaign
ic! berlin becomes the official eyewear partner of the Audi Revolut F1 Team, with Nico Hulkenberg and Gabriel Bortoleto fronting the Racing Edition frames, linking the campaign through 0.5mm steel craftsmanship and racing speed imagery.

dunhill to Debut 2027 Fall/Winter Collection in Florence
dunhill will appear as a guest designer brand at the 111th edition of Pitti Uomo, unveiling its Fall/Winter 2027 collection on January 14, 2027, continuing a century-long dialogue between British tailoring and Florentine craftsmanship.

Levi's x sacai's Third Collab: No New Fabrics This Time—Chitose Abe Digs Deeper Into Deconstructed Cuts
Levi's and sacai return for a third collaboration, this time reusing fabrics and threads from the previous two seasons while shifting focus to silhouette deconstruction. The 12-piece collection spans men's and women's wear, launching in limited quantities from September 30.

niko and ... Celebrates 9th Anniversary in Taiwan with Tainan Illustrator Shit Egg Tony, Playful Zoo Series Launches in October
Marking its 9th anniversary in Taiwan, niko and ... has teamed up with illustrator Shit Egg Tony to launch a 24-piece collection of lifestyle goods and apparel. The line debuts October 1 at the Taipei Zhongxiao flagship store, with nationwide stores and online going live the following day. The flagship store will also host a meet-and-greet and exclusive anniversary deals.
lululemon Unveils 2026 Winter Technical Outerwear Collection: A Layering Strategy From Commute to Outdoors
lululemon has released its 2026 winter technical outerwear collection, built as a layering system of down, insulation, and protective shells, targeting the daily shift between commuting and outdoor activity while emphasizing warmth without the bulk.
Onitsuka Tiger Closes Out Milan Fashion Week: A Honda Concept Car Parked Beside the 2027 Spring/Summer Collection
Onitsuka Tiger unveiled its "ENERGY STATION" 2027 Spring/Summer collection at Milan Fashion Week, debuting a brand new Stripes logo and collaborating with Honda on a concept car. MOMO, Yamashita Tomohisa, Kim Jae Won, Baifern, Yang Zi, and Wang Ching were all in attendance.

UNIQLO Just Dropped Its 2026 Fall/Winter Answer! Chocolate Brown, City Trek & Wider Silhouettes Lead 5 Key Style Trends
UNIQLO has released its 2026 Fall/Winter LifeWear magazine Issue 15, drawing inspiration from cities like New York, Seoul, and Hokkaido to distill five key style keywords—chocolate brown, City Trek, and wider silhouettes among them—while also announcing that LifeWear Week starting 8/28 will offer an eco bag with qualifying purchases.

BEAMS Finally Arrives in Kaohsiung: New Han Shin Arena Store Brings 50th Anniversary Exclusives and Taiwan's Only DESK Service
How much BEAMS can fit into a 20-ping storefront? The new Han Shin Arena location's answer doesn't stop at what's on the shelves. Through the exclusive BEAMS DESK service—available nowhere else in Taiwan—customers can order additional online items with staff assistance. Combined with the 50th anniversary limited collection and a Kaohsiung-exclusive gift, this new outpost opening September 2 functions less like a fixed store and more like a constantly refreshing portal into BEAMS' curation.

Stüssy x eYe JUNYA WATANABE MAN FW26 Returns: Understated Up Front, All the Action's on the Back
The FW26 collaboration drops August 28 at Stüssy stores and Dover Street Market Ginza, with branding nearly invisible up front while Venus motifs and dragon embroidery hide out back.

The Real Point Comes After the Workout: Madhappy x PUMA Team Up for a Third Time, Focused on "Activewear That Doesn't Work Out"
Madhappy and PUMA are back for their third collaboration, built around the concept of "inactive activewear." The collection zeroes in on post-workout recovery and relaxation, with the H-Street, Suede, and a limited-edition Speedcat Plus all dropping together.

Gucci's Primavera Campaign: Tom Brady and UK Underground Rap Rookie EsDeeKid Share the Frame at a Florence Estate
Directed by Demna, Gucci's FW26 Primavera campaign brings together nine crossover names including Jin, Tom Brady, and Shawn Mendes. Photographer Michal Chelbin ditches the usual clean backdrops in favor of a Tuscan-style old estate as the setting for leather and fur pieces.

Pokémon Teams Up with Thermos for Insulated Line: Pikachu, Gengar Hide in Grown-Up, Low-Key Colors
Thermos and Pokémon are rolling out a lineup of water bottles, mugs, and insulated bags in muted tones like Stone Black and Frosty Blue, letting the character graphics slip quietly into a commuter bag instead of reading as kid-only merch.

CUNY Uses Bodega Cats and Nas Imagery to Turn Campus Merch into Real New York Streetwear
CUNY launches its "NYC by CUNY" Spring 2026 collection, swapping traditional collegiate crests for bodega signage and Nas tribute graphics — with design, photography, and modeling all handled by its own students and alumni.

IKEA and Xbox Rumored to Be Teaming Up, Furniture Collab Enters Teaser Stage
IKEA has reportedly been in the works on a furniture collab with Xbox, though it's still just at the teaser stage — specific items, materials, and launch dates have yet to be revealed.

Valentino's New Fragrance "Vendetta" Casts Dakota Johnson and Skarsgård in a Runaway Romance
Directed by Romain Gavras and shot by Inez & Vinoodh on 35mm, the film sees the two leads play out a tale of desire between sun-bleached open roads and shadowy interiors for Valentino's latest dual fragrance.

22 Years After Supreme, Erin Magee Named SKIMS' First-Ever Chief Design Officer
Just last week Erin Magee announced her departure from Supreme on Instagram, and this week she's landed at SKIMS as its first-ever Chief Design Officer, with Kim Schraub simultaneously promoted to Chief Brand Officer.

From Front Row to Front and Center: Lil Yachty Now Stars in LOEWE's FW26 Ad Campaign
From that yellow jacket at the Paris show to the candid clip that went viral, Lil Yachty's connection with LOEWE has leveled up into an official campaign — this time spotted with Julia Garner up in the Alps.

NEEDLES x Brooks Brothers Collab: How Keizo Shimizu Reinterprets American Ivy Style Through Suit Logic
NEPENTHES founder Keizo Shimizu helms the NEEDLES x Brooks Brothers collaboration, with blazers and trousers sold as matched sets. Pre-orders open September 2, followed by wider release at Japan stores on September 9.

size? Teams Up with New Balance on the 204L, Bringing Picnic Gingham to Your Feet
size? has joined forces with New Balance on a 204L collab, swapping the original mesh upper for green gingham checks, paired with mud-brown suede overlays and two lacing options for switching up the look.

GDC and Malbon Golf Team Up for Denim Golf Wear, Bringing Chambray to the Course
Takashi Kumagai's Tokyo brand GDC has joined forces with LA golf label Malbon Golf on a four-piece all-denim capsule collection, rolling out in phases starting August 27.

SAN SAN GEAR FW26 "CABLE": Wearing the Invisible Threads Between Strangers
South Korean techwear streetwear label SAN SAN GEAR drops its FW26 collection "CABLE," weaving cable-like imagery through layered outerwear, structured knits, and modular bags, releasing in three waves starting August 24.