MIDO’s Dream Mall flagship brings orange, wood and black framing to watch shopping in Kaohsiung
Announced on October 22, the brand’s first dedicated flagship in Taiwan sits on Dream Mall’s first floor. A guide to its materials, Treasure your time concept, address and contact details.
On October 22, 2026, MIDO announced its first dedicated flagship store in Taiwan at Dream Mall in Kaohsiung. Located on the first floor, the space brings orange, black and wood together in a new setting for viewing watches, alongside the concept “Treasure your time.” For anyone considering a mechanical watch, the interesting question is how the brand turns an abstract idea about time into tangible displays, materials and a pace for making choices.
How do black framing and orange walls put watches at the centre?
Black framing establishes the storefront’s outline, while glass connects the mall’s circulation with the displays inside. Orange extends beyond the sign into a wall with a raised pattern; white details create boundaries between light and dark. Storefront photographs show upright displays working with horizontal glass cases, allowing visitors to move from the overall brand presentation towards the smaller details of individual watches.
Black framing and glass define the entrance, opening the orange backdrop and watch displays towards the mall.A group photograph from the opening event shows the glass display facades on both sides of the storefront.
The wooden floor is another key element. Its warmer colour sits between the black framing, glass and lighting, visually softening the display cases’ clean lines. Rather than explaining the brand through a single oversized advertisement, the space uses the orange wall, screen, seating and multiple cabinets to guide the eye. Anyone interested in colour and display design can also use these layers to understand the watch retail setting.
Treasure your time: from measuring time to arranging daily life
MIDO’s new concept focuses on how people allocate their time: concentrating on work, maintaining daily rituals or being with those who matter are all deliberate choices. Applied to a watch, this offers a practical starting point: consider the situations in which it will most often be worn, then compare appearance and functions. It is a perspective on everyday life shared by the flagship and the brand’s communications, rather than the technical name of a new movement.
That idea also leads back to the brand’s name. Georges Schaeren founded MIDO in 1918; its name comes from the Spanish “Yo mido,” meaning “I measure.” The brand is now headquartered in Le Locle, Switzerland, and is part of Swatch Group. Its official history records the launch of Multifort in 1934 and the Roman Colosseum as the inspiration for All Dial in 2002. This history of function, geometry and architecture gives the store’s materials and outlines a broader context.
A ribbon-cutting group photograph, with the MIDO flagship entrance and display area behind the guests.
Where is the Dream Mall store? Three questions to prepare before viewing watches
The flagship is on the first floor at No. 789, Zhonghua 5th Road, Qianzhen District, Kaohsiung; its telephone number is 07-586-9917. Prepare your budget, usual clothing style and the models you want to compare before asking about actual displays and try-on arrangements. For someone viewing mechanical watches for the first time, case diameter, proportions on the wrist and strap fit can often help narrow the options more effectively than promotional photographs alone.
Technical information should also be checked against the specific reference. Selected MIDO watches are COSC-certified chronometers; this certification does not apply automatically to every product. Power reserve, water resistance and materials likewise need to be compared individually. The new-store announcement does not list exclusive prices, opening gifts or promotional deadlines. If you have a particular reference and purchase plan in mind, check the official store locator and contact the shop before arranging a visit.
