smart launches #1, #3 and #5 in Thailand: three electric design directions, from rounded SUV to coupé and boxy space

On October 21, smart issued an official announcement of its Thailand launch through Thonburi Group, introducing the all-electric smart #1, #3 and #5. The three models span compact SUV, SUV coupé and mid-size SUV formats, giving one brand different interpretations of urban use. For readers interested in body design and the in-car experience, the interest goes beyond the names: rounded, low-slung and boxy silhouettes connect with local sales and service plans.

Brand background and the compact SUV: start with smart #1

This generation of smart has a different background from the small fortwo many remember. Mercedes-Benz and Geely established the smart joint venture in 2019. The new generation is developed by smart’s R&D team, with styling by the Mercedes-Benz Global Design Team. Thailand’s official announcement presents the three cars as one portfolio without making them identical-use options in different sizes. Understanding their body formats is a more useful starting point for comparison than brand history alone.

The compact SUV shape of #1 uses a relatively rounded roof, windows and body surfaces to establish approachable proportions. Thailand’s Premium specification table lists rear-wheel drive, peak power of 200 kW and 0–100 km/h in 6.7 seconds. Its official page also lists a 13-speaker Beats sound system, making everyday commuting’s listening requirements part of the equipment. These local-model specifications and the colourful gummy-bear-shaped display beside the car offer separate clues to function and visual personality.

SUV coupé and boxy SUV: two different side profiles

#3 stretches its silhouette into an SUV coupé, with frameless doors, the line above the rear body and connected-looking lighting as identifying features. Thailand’s Premium table likewise lists 200 kW and rear-wheel drive, with 0–100 km/h in 5.8 seconds. The separately described BRABUS all-wheel-drive performance on that page should not be assigned to this version. For those drawn to a lower, elongated profile, the design emphasis is the roofline and side proportions rather than colour alone carrying its sporting character.

#5 takes a boxier approach as a mid-size, five-seat SUV. A flatter roof and clearer corners articulate the front, side windows and body volumes. Thailand’s Premium page also highlights Sennheiser sound within its cabin experience. Seen alongside #1 and #3, it suggests different rhythms of life within one brand: compact proportions, a coupé stance and a box-like form emphasising a sense of space do not simply read as enlarged versions of the same design.

Three display settings and Thailand’s local service plans

The three settings in the launch materials turn these differences into colour and light. Fluorescent green carpet and colourful bear-shaped objects surround #1; red #3 is paired with pink lighting, mirrors and vertical light strands; white #5 sits among green landscape-like forms. These are indoor display designs, not actual off-road or camping tests. They introduce each car’s character through atmosphere before attention returns to seats, power and everyday routes.

Thonburi Group is the official importer and distribution partner for Thailand. The October 21 announcement still describes Bangkok’s first dedicated flagship showroom as a plan for later this year, with sales and after-sales experiences to be supported by Mercedes-Benz’s established premium retail network. For further comparison, use the official smart Thailand model and service entry to check local Premium configurations before arranging an experience. The brand’s launch, the flagship venue’s opening and services available at individual locations are separate matters.