NEEDLES puts butterflies on souvenir jackets and Hawaiian shirts with TAILOR TOYO and SUN SURF
Two October collaborations pair a TAILOR TOYO wool souvenir jacket with a SUN SURF flannel shirt. Explore the city-name embroidery, two butterfly patterns and Japanese prices.
A butterfly on the back of a jacket is read differently from one repeated across a shirt. NEEDLES' autumn/winter collaborations with TAILOR TOYO and SUN SURF launched in Japan on October 3, 2026, with a JPY 99,000 souvenir jacket and a JPY 38,500 Hawaiian shirt. The October range can be considered through embroidery, print and seasonal material, beyond a simple exchange of logos. Current availability still needs checking with individual shops.
The cities on the jacket are more than decoration
The TAILOR TOYO collaboration takes a US NAVY jacket as its starting point, redesigned by NEEDLES with a wool body. Officially named SOUVENIR JACKET, it carries a large Papillon butterfly and embroidered names of cities NEEDLES has visited for campaign shoots. Travel moves from a line of marketing copy onto the garment itself: a format associated with commemorating places now records the brand's own photographic journeys.
A rear campaign view shows the butterfly and city-name embroidery positions.
Product and campaign images show a black body with yellow-and-black striped collar and cuffs, making the coloured butterflies especially visible against the dark back. Small embroidered patches appear near the sleeve ends, and the graphic density differs between front and rear. A relatively uninterrupted black front gives way to imagery and place names as the wearer turns. Its interest lies not just in a large back graphic, but in how information appears gradually through movement.
Close-up of coloured butterfly embroidery and place names.Yellow-and-black striped collar and collaboration labels.
SUN SURF brings the butterfly shirt into autumn and winter
The other collaboration is the HAWAIIAN SHIRT. The official description starts from SUN SURF's signature Hawaiian shirt and adapts it in flannel for autumn/winter. Its name alone should not lead buyers to assume the familiar lightweight summer rayon. At NEEDLES' request, two butterfly themes were selected from SUN SURF's archive and used for distinct colour versions, rather than simply changing the background behind one identical print.
The pale version shows larger butterflies and foliage with breathing space, while the darker version combines butterflies, flowers and lettering more densely. Both can be worn alone or partially revealed through an open jacket. Paired with the black souvenir jacket, butterflies appear inside and outside, with embroidery and print maintaining different layers. This is a styling relationship visible in public photographs, not an account of wearing the clothes or testing their warmth.
The pale butterfly shirt’s collar, buttons and label.Butterflies, flowers and lettering on the dark shirt.
What do Kenichi Takitoh's campaign images reveal?
Actor Kenichi Takitoh appears in the official campaign, photographed by Ryohei Ambo and styled by Masataka Hattori. The images show the jacket from front and back and the shirt both loose and tucked into trousers. These views help explain the relationship between back embroidery and garment length, and how fragments of an all-over shirt appear inside a jacket. They do not establish the size an individual reader should buy.
Kenichi Takitoh shows the pale butterfly shirt tucked into trousers.
Sales began at 11:30 am Japan time on October 3 through NEPENTHES group shops and the official web store; this is not an October 25 debut. The official NEPENTHES collaboration announcement links to the products, with sizes and supply to be confirmed by retailers. The two garments serve different purposes: the jacket concentrates cities and butterflies into a back narrative, while the shirt distributes pattern through folds and styling. Deciding whether an outfit needs an outerwear focal point or a patterned inner layer offers more direction than buying a set solely for the collaboration name.
