TIDEZINE.

Ron Herman and Anya Hindmarch turn shopping bags and lemon-cake packaging into charms, arriving December 4

The black Small Mortimer Tote launched on October 24, while Ron Herman and Anya Hindmarch’s shopping-bag and lemon-cake charms are scheduled for December 4. Explore the details and Japanese prices.

Jordan Lin, Deputy Editor
Ron Herman and Anya Hindmarch turn shopping bags and lemon-cake packaging into charms, arriving December 4

The paper bag received after shopping, or the packaging around a café dessert, can become the subject of bag design. Ron Herman and Anya Hindmarch have introduced a group of special items, with the black Small Mortimer Tote launched on October 24, 2026. The brand announcement separately dates the Shopping Bag Charm and Lemon Cake Charm for December 4. These items follow different timetables; the whole group should not be treated as October releases already available together.

What survives when a shopping bag shrinks?

The Shopping Bag Charm costs JPY 47,300 and turns Ron Herman's carrier into a small accessory. Photographs show a flat, paper-bag-like front, black handles and branding, with gold-coloured hardware attaching it to another bag. A signature Anya Hindmarch tasselled zip at the opening allows jewellery, small amulets or sweets to be stored. It is more than a decorative hanging panel with no storage function.

The Lemon Cake Charm costs JPY 39,600 and takes its form from Ron Herman Café's lemon-cake packaging. An off-white surface and black lettering retain the readable character of a label, while a gold-coloured hook signals its new role beyond food. The image suggests there might be a cake inside, but the product is an accessory rather than dessert. Both charms give an often-overlooked object from a shopping or eating experience a reason to be carried afterwards.

Ron Herman Shopping Bag and Lemon Cake charms
Shopping-bag and lemon-cake packaging charms, both scheduled for December 4.

The black Small Mortimer Tote is already released

Priced at JPY 209,000, the black Small Mortimer Tote combines fine calf leather with gold-coloured chains and leather handles. It is sized to carry A4 documents and daily belongings. Handwritten-style Do your own thing lettering appears at one side, with small symbols on the other. Rather than covering the bag in a slogan, the message occupies a corner: from the front it reads as a restrained tote, with more personality revealed close up.

The series introduction also shows a larger brown Mortimer Tote at JPY 242,000, using grained cow leather and a turn-lock. Interior storage is arranged for a laptop, notebook and phone, and an adjustable strap offers different carrying options. It provides a useful comparison between two approaches to a working bag, but the brand gives this model a separate release arrangement. The smaller black version's October 24 date should not be applied to it; availability needs checking item by item.

Brown Anya Hindmarch Mortimer tote bag
The larger brown Mortimer Tote in the series has a turn-lock and laced side details.

How should prices and purchase plans be compared?

The black tote and the two charms serve distinct roles. One carries everyday belongings, while the others turn a shop experience into a small reminder. Shopping-bag and dessert-packaging lettering is part of the charm design, not a publisher mark added to the photograph. On a plain bag those words become a focal point; on a multicoloured patterned bag, it is worth deciding which object should draw attention first.

Announced channels include Ron Herman shops and its official online store. The black small tote has entered its October selling period, while the two charms should be followed according to the December 4 schedule. The official Ron Herman product entry point allows current listings and stock to be checked without treating an earlier display photograph as live availability. Begin by deciding whether you need a document-carrying main bag or a small accessory recalling a café and shopping experience. That gives a more practical basis for choosing than the collaboration name alone.

Follow what interests you

Start with a brand tag or a section to build your own reading list.

Related

NEEDLES gives leopard and tiger print different proportions in Rabbit Fur
Fashion

NEEDLES gives leopard and tiger print different proportions in Rabbit Fur

Announced October 20, the range includes coats, cardigans and two hats. Japanese prices are ¥176,000 for the coat and ¥104,500 for the cardigan; hat arrivals require checking.

CAFUNÉ’s first Southeast Asian pop-up opens in Bangkok on October 29: a giant Stance model previews the centralwOrld space
Fashion

CAFUNÉ’s first Southeast Asian pop-up opens in Bangkok on October 29: a giant Stance model previews the centralwOrld space

Hong Kong’s CAFUNÉ is preparing a temporary store in centralwOrld’s first-floor Atrium Zone. Explore its design preview, black-bag campaign photographs and autumn/winter Cadence collection through structure, scale and everyday use.

SOUTH2 WEST8 × TAION adds a down jacket that becomes a shoulder bag
Fashion

SOUTH2 WEST8 × TAION adds a down jacket that becomes a shoulder bag

Released October 16, the second collaboration turns patterns into quilting and introduces a Transform Jacket with a built-in strap and a usable bag configuration.

SOUTH2 WEST8’s ripstop INSULATOR range starts with three silhouettes
Fashion

SOUTH2 WEST8’s ripstop INSULATOR range starts with three silhouettes

Announced October 22, the Nylon Ripstop update offers a hooded parka, stand-collar jacket and vest, with a water-repellent shell, two-way zip and adjustable hem.

NEEDLES puts butterflies on souvenir jackets and Hawaiian shirts with TAILOR TOYO and SUN SURF
Fashion

NEEDLES puts butterflies on souvenir jackets and Hawaiian shirts with TAILOR TOYO and SUN SURF

Two October collaborations pair a TAILOR TOYO wool souvenir jacket with a SUN SURF flannel shirt. Explore the city-name embroidery, two butterfly patterns and Japanese prices.

AMI PARIS × Guss Damn Good in Bangkok: two ice cream flavours and limited weekend tastings at Siam Paragon until November 15
Fashion

AMI PARIS × Guss Damn Good in Bangkok: two ice cream flavours and limited weekend tastings at Siam Paragon until November 15

AMI PARIS translates its autumn/winter collection into Cherry Delight and Chocolate Crumble. Explore the striped ice cream cart, Ami de Cœur chocolate and participation details at Siam Paragon’s M Floor.