Both established in 1976, BEAMS and POPEYE bring magazine culture into everyday clothing through a shared 50th-anniversary project. Released in Japan on 9 October 2026, the collection invites Champion, Reebok and Manhattan Portage into four separate three-way collaborative pieces. Clothing, footwear and a bag address CITY BOY mobility. This product collection is distinct from the separate POPEYE exhibition.
A campaign look pairs the sweatshirt with a messenger carrying a magazine.
Reverse Weave gives two names a shared typographic language
Champion’s USA-made Reverse Weave line supplies a grey sweatshirt and navy hoodie, priced in Japan at ¥30,800 and ¥35,200 respectively, including tax. POPEYE appears on the front and BEAMS on the back in the magazine’s lettering, joined by Published, Founded and 1976 anniversary information. A tricolour C logo remains on the left sleeve.
The grey Reverse Weave sweatshirt places POPEYE on its front.The navy hoodie continues the POPEYE lettering on the front.
The design does more than accumulate brand names. A shared typeface gives a magazine and a retailer a common rhythm, while front-to-back placement reveals the other half as the wearer turns. Grey and navy remain wardrobe foundations, allowing each piece to fit existing clothes without requiring a complete collaborative outfit.
A Club C box borrows the editorial department’s mailing envelope
The Reebok base is a white CLUB C 85 VINTAGE, priced at ¥19,800 including Japanese tax. The right side window reads POPEYE and the left reads BEAMS; the Reebok heel lettering is also embossed in the POPEYE typeface. Its box references the brown envelope used by the editorial team to send out new issues, turning a usually backstage publishing object into part of the collectible.
The white CLUB C 85 VINTAGE places collaboration details in the side windows.
Information concentrates on windows, heels and packaging rather than covering the entire shoe with anniversary graphics. From a distance it retains a familiar white tennis-shoe silhouette; closer inspection reveals lettering and differences between feet. Readers interested in magazine layouts or graphic design have several small details to read rather than a single oversized anniversary number.
White Club C shoes retain everyday proportions beneath wide trousers.
The 1615 messenger actually keeps a place for a magazine
Manhattan Portage’s collaboration uses its 1615 messenger in navy, priced at ¥24,750 including Japanese tax. A clear PVC pocket under the flap is sized around POPEYE, and the yellow reflective tag can be exchanged for the special name tag. The magazine becomes part of storage and appearance, connecting reading about a city with moving through it.
The navy 1615 messenger retains a restrained outline and adjustable strap.A clear pocket below the flap provides space for a magazine.
All four pieces went on sale on 9 October, and that day’s Harajuku launch party has already finished. Check the official BEAMS collaboration page for sizes, product details and availability; prices and stock differ between categories. The most interesting aspect is how publishing graphics are distributed across clothes, a shoe box and a pocket, letting commemoration remain useful in daily life.
